The inception of NIID came in 2014. While in New York City, Jason Li and Harris Haynie noticed that most of the business professionals were using backpacks that had very little style and even less functionality. After months and months of back and forth, they (along with Vinson Sieh) created the first prototypes of a pack that was designed to be both stylish and have the functions that would suit a variety of consumers.In 2016, NIID launched UNO in China, our first crowd-funded project. This was our first interchangeable, everyday backpack for a wider range of consumers. The project was supported by over 20,000 backers. Many terrific, creative ideas emerged from both our team and the consumers of UNO. We have incorporated many of those into UNO II, which we present to you today.